![]() ![]() In Summer 2006, Guitar Center acquired four stores in Texas from the popular South Texas and Central/South American company, Hermes. The same year, Guitar Center, Inc., started The Fender Music Foundation, a nonprofit organization that supports music education. acquired Music & Arts, the largest band & orchestra dealer in the United States, and merged their American Music Group chain of band and orchestral stores into Music & Arts (as the company was renamed). Musician's Friend became a wholly owned subsidiary, and remained headquartered in Medford, Oregon. In 2000, Guitar Center acquired mail order and e-commerce retailer Musician's Friend for $50 million, asserting that the merged company was the world's largest seller of musical instruments. The following year, with 30 stores on the West Coast and in Michigan, Ohio, and Florida, Guitar Center made an initial public offering of stock and began opening new locations at an increased rate. ![]() Toward the end of the 1960s, as other brands like Marshall rose in popularity, Mitchell once again changed the name, this time to Guitar Center. In 1964, after one of Mitchell's suppliers informed him that in order to continue receiving organs he would have to also carry Vox guitar amplifiers, Mitchell added the amps and changed the store's name to The Vox Center, capitalizing on the popularity of The Beatles and their association with the Vox brand. The company was founded in Hollywood by Wayne Mitchell in 1959 as The Organ Center, a retailer of electronic organs for home and church use. Guitar Center oversees various subsidiaries including Musician's Friend, AVDG, Music & Arts, Woodwind & Brasswind, and Giardinelli. Its headquarters are in Westlake Village, California. It is the largest company of its kind in the United States, with 304 locations. Guitar Center is an American musical instrument retailer chain.
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